The La Hermosa Cooperative is founded and run by Max Perez, the son of a coffee farmer who left his law career in Guatemala City to run a farm outside of Antigua. He founded the cooperative, now 52 members strong, to help members to become organic certified, leverage their volumes for export, and ensure a fair market price for their crops. The cooperative’s mission is to have a long term relationship with clients in order to continue improving coffee quality and supply chain transparency.